New Media And Qiang Village Life

Medium in different stages of social development plays a different role,reveal the life style and the level of productivity at the same time,presents the region's social form.Under the background of the rapid development of information in the current globalization,new media makes the information transmission present the characteristics of diversification,rapidity and comprehensiveness.The information transmission network constructed makes the individuals and groups in this era be affected to varying degrees.Instead of traditional media,new media gradually into the rural society affects every aspect of life in the countryside.In the process of using media in yueli village,the new media represented by WeChat has exerted an important influence on qiang village life with its wide coverage and huge penetration.In recent years,the emergence of new media has given rise to a new phenomenon of media culture that has attracted the attention of scholars.The dissertation is followed the guidance of technology and social theory,using ethnological fieldwork method and the methods of literature analysis,starting from months village media development evolution,based on the analysis of the villagers high ownership media habits,to explore new things brought by the villagers how to adapt to the new media,,and the use of new media to the daily life of the qiang village,ways of living and cultural transmission.Through the above research findings,first of all,the new media represented by WeChat transfers the daily entertainment mode of villagers from face-to-face communication to the interaction in virtual space with a new form of information transmission.It not only narrates the exotic space,but also maintains the self-centered geopolitical and blood relationship.Social communication is different from the differential order pattern in traditional society.Second,the villagers built by wechat business platform combines the local natural resources and new media,changed the way the livelihood of villages of a single,brings to the local villagers planting green red crisp lee new sales channels.Finally,new media play the role of cultural booster and cultural communicator.The young elite group builds the WeChat public platform,records the traditional culture of the qiang people with the technology of new media,and disseminates the national culture in a faster and more comprehensive way,which is conducive to the inheritance and development of the qiang culture.It can be predicted that with the development of the digital media era,the emergence of new media can provide a platform for the development of different cultures,and the qiang villages will also find a suitable way of development in the new communication context.At present,the influence of new media on the village life of ethnic minorities including qiang is still deepening.This paper starts with the new media dominated by WeChat in line with the subject research,which has reference value for similar studies in ethnic areas.