The Research Of Phoenix Satellite Television Talk Show Hosts

Based on the famous phoenix TV talk show host is holding and on behalf of the program "Behind The Headlines With Wentao",talk show host YuChiLinjia and his show named "Chit Chat With Me" as the research objects,the host in the corpus in the program as a case study,through the analysis of the brand and image of the host,sums up the development cannot leave the environment of the host's strict requirements;From two angles of communication and pragmatics,in-depth analysis of the talk show host language charm,the talk show host way of speaking,for the development of the talk show host regularity of experience for reference.The wholepaper is divided into the six parts.Firstly,the introduction part introduces theresearch background,purpose,significance,status,methods and innovations,and then to phoenix TV and phoenix satellite TV talk shows and the host of the phoenix mission to do an overview,and then,how to carry out the brand and image building excavation phoenix TV talk show host in the show host core competitiveness,and then respectively from the Angle of propagation mode,language Angle to analyze its characteristics.Finally combining the above part of the article for the talk show hosts' future.Talk show host should be to "allow oral jumbled,stick to its content,continue cultivating" as the fundamental,to keep pace with the times,and with the help of new media since the propagation path of the Internet thinking,grasp the multi domain multi knowledge,adding the elements of a new era,such as broadcast,reality show,going on the way of a combination of content and form,providesthe talk show hostsguidance.