The Analysis On Evolution Of The TV Host’s Image In Mainland China

Nowadays, the development of the TV host in Chinese TV program has experienced a long and tortuous period rather than happened immediately. This historical process can be analyzed from two parts: firstly, the reference collected from the early TV host’s image; secondly, establishing and developing the image of the TV host. In addition, it has evolved from a traditional broadcaster to a image with diversification, individuation and branding. What’s more, in terms of aesthetics, communication and sociology, the host image also presents certain different characters from parts of making-up modeling, clothing design, body language, verbal language and personal accomplishment.As with making-up modeling, the host’s image of news commentary program is becoming more and more fashionable. While the image of the host in charge of entertainment program is becoming more personalized, the host’s image of life service program is becoming more cordial. Relating to the clothing design, the host’s dress collocation shows a trend, which is following the content of the program, focusing on the outstanding individual character, and keen on the effect of vision. In terms of body language, the hosts are usually full of various facial expressions, eye emotions and body languages. In the verbal language, the skill of the host is becoming more mature, the content of language is becoming more active and the language expression is becoming more charming. In the aspect of personal accomplishment, some features of the host have been improved, such as the cultural connotation, the political quality, the moral consciousness and the psychological quality.Based on these changes, the strategies of building a harmonious and healthy host image are strengthening the awareness of the host image; creating a beautiful, meaningful, accurate sound language and realizing the harmonious construction of self-cognition, can contribute significantly to the prosperity and development of TV industry and the construction of host itself.