A Research On The Image Building Of Cultural TV Program Hosts

Among many different types of TV programs,cultural TV programs play an important role in spreading the excellent culture of the Chinese nation,enriching people's spiritual world and enhancing the cultural confidence of the whole people.No matter what kind of program,the personal image of the host is very important to the communication of the program content.The image building and design of cultural program hosts have a direct impact on the program audience rating.This paper is divided into five chapters,the first is the introduction;The first chapter first defines the cultural TV program,and then analyzes the image of the host of cultural TV program consists of its own image,program image and media image.The second chapter studies the self-image building of the host from two aspects of external image and internal image.It holds that the host of cultural programs should not only have the beauty of external image,but also have profound cultural background,so as to create a charming internal image.The third chapter analyzes the image characteristics of this type of host based on the positioning of cultural programs.The host can shape the program image which is not only in line with the program positioning but also full of personality by giving play to the role advantage of "self".The fourth chapter connects the host's media image with the audience's psychology,and puts forward the development trend of the host's IP.When the audience's acceptance and awareness of the host is higher,the host's media image building will be more successful.The fifth chapter puts forward the promotion strategy of cultural TV program host image building.It believes that a good host image does not exist in isolation,but should be the organic combination of its own image,program image and media image.At the same time,attention should be paid to the creation of personality charm of the image.The last part is the conclusion.This paper will combine the graduation work "Zigong",trying to analyze the image building path of hosts based on the related theories of psychology,communication and broadcasting,and combining some classic cases,in order to provide some reference for the image building of cultural TV program hosts in the future.