| Short video social networking application with the arrival of 4G mobile era and the rapid rise of the prospects for the development of domestic and foreign social itself optimistic about the short video, study abroad for a short video news social purposes and the establishment of early domestic awards, the country has to use micro depending on how research news, highlighting the apparent advantages of micro aspects in reporting the news, the paper spread on the microscopic study of the best official Liao Shen Evening News microscopic approach to other news media gives experience.The first part of the survey respondents selected method, by analyzing the microscopic amount released, fans, forward, comment, like the five quantitative indicators point concluded Liao Shen Evening News prominent microscopic spread to other sampling methods using the same level of binding media.The second part studies the dissemination of the contents Liao Shen Evening News microscopic composition and characteristics of the content. Liao Shen Evening News microscopic analysis of content classification, there are original "PGC" featured content such as "Northeast, then the tutorial" "late night food", they are also part of the screen switched to intercept the content of other platforms, such UGC content selection, after classification constitutes Liao Shen Evening News Micro-content model, and analyzes the rationality of its contents composition.The third section studies the impact of the use of language and the propagation time of the Liao Shen Evening News Micro-propagation effects. Editing of video content, duration of the control, montage, landscaping and other languages are included video content. Content classification on the basis of the integration of different content in different ways using the effect produced is very different. According to the law of social media users use the time to develop a reasonable time content distribution, the impact of the propagation time analysis of propagation effects, as the case of micro Liao Shen Evening News "late night food" and "Chinese tongue" by two to reflect.Research the official weishi of Liao Shen Evening News, found that could be further strengthened to enhance the spread of power in terms of several ways, such as rational use "3B principle",increase the interactive form, enhance news interesting.At the same time, the spread of micro visual experience Liao Shen Evening News has many merits, summarized its outstanding dissemination of content and cause prominent factors can be accepted by the audience in a short time, for other newspaper media Microview, there are some inspiration and reference from the official weishi of Liao Shen Evening News. |
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