The Analysis On The Reform Of Reporting Policy In Metropolitan Evening News

Since the 1990s the mid and late part, take the metropolis newspaper's production and prosperous as the symbol, our country newspaper industry marched into the unprecedented good time. However, this kind of prosperous behind is actually the evening news, the metropolis newspaper homogenization competition, moreover this kind of condition has continued until now. The reason that the homogenization increasingly fierce mainly has three aspect reasons: First, the media localization hastens the assimilation. Second, lacks the innovative ideology. Third, the internal mechanism is incompatible. Looking from the surface, our country's newspaper industry competition is very fierce, an enterprise prosperity. In fact such superficial heat, what but are more is one kind of disorderly competition, was inferior to consume the resources, worsened the medium healthy development ecological environment, moreover immediate influence to our country newspaper industry development and strength. Also under this background, various metropolises newspaper after having experienced the growth labor pain starts from oneself to ask newly to strive for changes, adapts the superheating market competition, achieves the small space for oneself.This article the development change in the last few years gives the induction from three aspects to "the Liaoning-Shenyang Evening news" to summarize, and proposed own view and the opinion regarding this.In the report content, "the Liaoning-Shenyang Evening news" the massive explanation current politics news, increases the livelihood of the people news, the service class report and the service information transmission. Regarding the metropolis class newspaper, "the Liaoning-Shenyang Evening news" very long period of time in its value's localization, once constantly pursued the eyeball effect in the past puzzled, the social news and the supervision of public opinion class news occupy the major part.After the edition correction, increased the current politics class news report dynamics, tries to set up the newspaper the political achievement, has enlarged the government decision-making which, the market trend, the technological innovation needs to understand to the people and so on various aspects news, and makes the explanatory report from resident's angle of view. By the common people angle of view report livelihood of the people news, enabled the people to find itself in the news to live the condition, enormous expansion reader group. Can attract the crowd actually compared to before some event's report, takes to the people one kind of guidance function, lets the people feel the media close. And according to the current situation, in view of the different reader group, the publication diversification, the usable service reported that achieved truly for the people helps overcome difficulties, enhanced the media influence and the competitive power. Strengthened news commentary status. Tries to raise, making to conform to the report objective commentary group, increases the commentary the depth and the breadth, strengthens to the public affairs attention and the participation, the diverse commentary column aims at the different media event to make own sound every day. According to news prominent local characteristic, strengthened local news status. Opens the local news page layout, to expand the newspaper influence, with Tieling evening news cooperation, organizes "the Liaoning-Shenyang Evening news" Tieling version.In report formally, by sole unembossed paper intermediary to three-dimensional media form development. Launches the depth fusion and the full conformity between the traditional media and the digital media, three big digitized new media platform"the Liaoning-Shenyang north net","the metropolis news screen hook-up","the Liaoning-Shenyang two-dimensional code"forms the organic linkage with the paper main newspaper, forms in the region by the three-dimensional encirclement's pattern the monopolizing report. The careful plan page layout,strengthens the newspaper supplement component, the title design by has asked the information content broadly big and complete, abstract, the standpoint label's title to transform into the present visualization, the individuation, the concrete application, fanned out from point to area the title pattern, even more manifested the title mind shocking, the controversy and interactive. The writing reported the lead presents the third generation lead the appearance. The content is more colorful, trend free style, prose type, flexible, presented the indirect lead. "the Liaoning-Shenyang Evening news" the front page compiles before the important information transforms into the demonstration idea display window, the multi-utilization large picture, the enhancement vision impulse, opened two editions to take the table of contents guidance version, took the subject-index, for the reader choice and reading, reduced is sought the audiences the information the difficulty and when the newspaper reading to the irrelevant information time disbursement.In the report style, before having abandoned the metropolis class evening news, take the marketability, the commercialization as by neglects the depth report the thought that carries on the excavation, the expansion to the media event essence, the fact and the viewpoint agrees with, the permeating rationality to ponder, entrusts with the evening news more culture connotations, enhanced its male letter strength and the influence. The strengthened newspaper's visual effect, caters to"the interpreting drawings time", enriches the report method with the picture form, pays attention to the quality of picture, the picture to occupy the page layout highly to increase, the picture size to increase, the newspaper visual effect strengthens unceasingly."Liaoning-Shenyang Evening news""responsibility media, service livelihood of the people"publishes a newspaper the objective initiative media community responsibility, the initiative service generally audiences' standard spirit, take"manages the newspaper which a government and the residents satisfies"as the goal, the formidable social influence has accomplished the status which leads in the Northeast area metropolis class newspaper. Metropolis class evening news achievement"society male", must the load bearing certain social function, through supervision of public opinion's strength correct guidance public, the standard society. But the metropolis class newspaper takes the marketability the product, take reader's request as the indicator, said from the dissemination study angle, must in line with"the numerous standards theory", receive audiences' status to place first. Does the new time's metropolis class evening news, how measure the media"the society male"the function and"the numerous standards theory", measures both relations in the report, achieves the mainstream media which truly the common people love, is a path which the metropolis class newspaper development must explore.