Research On The Mode Of Museum Communication In China

Both in history and in modern times, the existence of the museum has a vital role, because it is national important component of cultural construction, and plays an important role. On the whole, the museum can even be called "the proof of human survival and living in a region or even country". They make people’s life continued into today’s time and space and be worthy of collection in the future, look to the future of human culture. Especially in the rapid development of science and technology, all kinds of multimedia technology in modern times, the museum as well as in the traditional sense as a "cultural treasure" of the protection of cultural relics collection and organization, it is a peculiar to shape regional and even national cultural image, the values of cultural transmission.Initially, as a result of the traditional media information monopoly, everyone is made by the official media "mimetic environment", the museum also just play the role of a storage of cultural relics, the most basic physical display way is transmission, no communication and audience, the spread of the effect is not ideal; The mode of transmission with the development of the society, the museum also began to have a certain change, but also mainly rely on cultural relics exhibition, such as transmission mode in the information transmission, so audience can not achieve real communication effectively and to realize maximize the value of spreading.On the other hand, in today’s new media era. the vast majority of the museum is still easy to overlook this point:making full use of the mass media and making the collection to give full expression to its cultural position and value.Therefore, based on the characteristic in the way of information dissemination, and even can be said to be representative of some museum as a breakthrough point, focus on cultural transmission function of the museum. Under the discipline Angle of view of communication, a systematic carding and illustrates the Chinese museum in today’s new era of media information dissemination way of change and progress, and on the basis of the analysis of the elements of museum information transmission, transmission mode, transmission system and the existing limitations, etc. Using a large number of research methods of case analysis, further illustrates that in today’s new media age museum in our country under way of information transmission, and to extract or success or failure experience, in order to expand the function of the information communication in the future to provide valuable reference.