Research On The Communication Mode And Strategy Of City Museum In The Internet Era

The city museum,which is born in the city,is an important part of the city.It is the carrier to construct and display the city culture,and is also an important content generator for the city text.With the development of information communication technology,the city museum is facing more complex information dissemination activities in the present Internet era.The use of social media,the development of APP client,video broadcast and the use of virtual museums and VR technology make the information dissemination of the city museum not only limited to the substantive text.There are qualitative changes in the information dissemination of city museums,and the path of information dissemination is more diverse.The city museum is full of space metaphor,the experience of people entering the museum has a variety of interaction effects: the collection personnel through the collection,display,formed the communication text of the communicators,and the collection itself as a symbol reflects the significance of a certain city,different exhibition areas,different exhibits in Museums,in this physical space,transmit rich information together.In the Internet age,people get all kinds of information about the city museum through the mobile Internet,and the city museum,as a symbol carrier of the city and the current information and communication technology,forms a complex of material entities and experience perception interlaced.The Internet gives the possibility of city museums being deeply integrated into city communication.From the perspective of communication,through the in-depth analysis of the characteristics and elements of the communication of city museums,the communication mode of the city Museum in the Internet age is constructed under the circumstances of the whole communication mode and the change of communication thinking in the Internet age.Based on the case study,this paper analyzes the problems existing in the dissemination of city museums,and puts forward corresponding countermeasures.The purpose of this paper is to start with the relevant elements of city Museum communication,and combine with the actual case,and put forward that the city museum should take "communication" as the core concept of development in the Internet age,and the communication function of urban cultural communication and city image construction of the real city museum.In the Internet age,the analysis of thespecial architecture and media space of the city museum is not only helpful to the study of city Museum communication and cultural space narration,but also to provide important reference for the spatial approach in the field of urban communication and the city museum to the city cultural communication actors.