For The Academic Degree Of Master Of Arts A Study On Museum Communication

Regional Comprehensive Museum, shortened for regional museum, is considered to be the most important cultural institution for local culture construction. It used to be a palace for collecting, protecting and researching the environmental and cultural heritages of nature and human beings. With the rapid development of mass media, regional museums intend to function as special organization for cultural communication.In such information age that is dominated by media technology, regional museum is more and more featured in spreading culture through displaying relicts.Nowadays, many regional museums spread information through exhibitions of cultural relics. This traditional method has obvious limitations. On one hand, it has only one communication channel that lack of bi-directional feedback. On the other hand, regional museum frequently neglect to spread and reproduce rich information of collections and exhibitions via mass media.This paper is focusing on the new function of museum- to spread cultural and information in this new era. It analyzes the great influence of the mass media on the communication mode, content, channel, audience and effect. And also draws attention on the strategy of the cooperation between museums and mass media such as television and Internet media. Studding on many successful cases, this paper provides numerous suggestions and strategies to the communication function of regional museums.