| The Internet has been constantly growing with rapid development and taken root within a short period of time since it launched into China twenty years ago. Now the Internet has gradually became the new engine to push the economic step forward and serve the whole society as well as people’s livelihood. At present,the web portal have increased their efficiency of collecting,editing and broadcasting the information of sports news,and the spread of sports news showed high participation and interactive. The web portal,in our country, originate from the personal computer, and then turned to the mobile phone in 2011, and the web portal had their own App on sale in a short time. The 2014 Baidu mobile list showed that the mobile phone became the most important way to get information. The flow through the Mobile phone client has beyond PC, and the date keeps increasing. This phenomenon showed that the Mobile phone client has become a new battlefield of the Internet business competition. Under the new situation, in order to gain more competitive, Sina sports gradually integrate resources to make their portal bigger and stronger and increasing the user at same time. The portal and mobile client both present their content from all round and multi-angle in different forms and methods. Based on the difference of the way to convey, this paper is trying to find a solutions which can balance the development between the portal and mobile and have a win-win development. With the highly development of modern information, using Sina sports as the breakthrough point, combining with the similarities and differences of its mode of transmission,audience level, content pushing and form arrangement between on web portals and client side on mobile phone, our research is to inspect the mobile internet on how it motivate the whole internet development. Aiming at Sina sports’ own transmission characteristic, the research is to study how can take a place in this viarible pieces of information enterring media environment.There are five chapters in this article. The first chapter is introduction including the basis of topic,research meaning and research status at home and abroad. The second chapter expounds research objects, logical analysis, questionnaire method and mathematical statistics. The third part is the main research content of the article which is divided into two parts. The first part is the development and current situation of the web portal and the mobile phone client in our country. Taking the Sina sports news report of Liu Xiang’s retirement on April 7,2015 for example,the second part explores the similarities and differences of report content between the web portal and the mobile phone client. The following chapter is the existing problems of the Sina sports portal and mobile phone client from last part research findings. The final chapter makes the forecast to the future direction of the Sina sports portal and mobile phone client. The portal can carry forward the integrated features,and as a new reading habit,the mobile phone client change the way of getting information. It will be more personalized,more closer and more socialized by combining above both. |
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