| In may of 2013, China education television launch specially tailored educational programs for students "Genius Know". Program at Peking University, nankai, wuhan university, xiamen university, communication university of China and other 10 domestic first-class universities of 1000 college students, the deputies elected 10 outstanding college students. Through 15 rounds of vies to answer first topic, round the answer, lenovo topic, memory, the fierce competition, competition for the only overseas universities for further study. "Genius Know" broadcast the national finals stage during the summer, as the summer only for the student’s educational programs, in each big TV music talent show in the siege, viewing once beat at the same time period of other programs. In love in the website video click period period rate millionaire, weibo fans of star players overnight to do, for discussion of "genius" become a hot topic among people. Programming from the university entrance exam, the national civil service exam, judicial examination question bank of human knowledge is extremely strong, presents the high quality of elite culture trait, show relaxed and happy and do not break the competition intense scenes, perfectly interprets the educational programs "think tank" successfully passed out at the same time the nature of "knowledge is power", "knowledge change destiny", and happy learning concept, successfully changed the educational programs fight for money, fight for the prize of creation concept. Throughout this educational program, it is accurate, unique style, in the transfer of knowledge and transmission has been widely accepted by the public at the same time, the correct values, the program shows new traits to innovation and the future development of the educational program provides a powerful example.If 1981 CCTV launched "Beijing middle school students to quiz" started, China’s educational programs in educational programs in more than 30 years of development, educational programs has experienced a brilliant, depression, innovation, and so on in different periods. In 1998 in "Lucky 52", "Happy Dictionary" as representative’s educational programs into the audience vision to 2007 television quiz program gradually fades out, until 2012, "a standing exactly", "dream cube" and so on, at this time of educational programs have been present diverse styles, a variety of entertainment elements into educational programs. China education television in 2013 launched the "Genius Know" in content and form of innovation at the same time, in a deeper cultural pursuit and value orientation on the success of exploration, for the future direction of educational programs beneficial attempt. This article refers to the "China today" is also the period since 2012.This article defines to comb the development course of educational programs, using literature and case analysis, by comparing the genius know with domestic and international numerous educational programs for analysis, inductive educational program innovation to develop a new strategy, to search types show diversification development direction at the same time, this phenomenon also to change TV homogenized competition to provide some Suggestions for reference.In this study, the paper main body consists of the following four parts: the preface, the development of China’s current educational programs of the current state of research, educational programs at home and abroad and innovation analysis, the present educational program innovation strategy research, China- China education television "Genius Know", for example. In the introduction and part of this article to redefine the concept of educational programs, but also in this article the educational programs of the category to research. In the second part, this paper combined with the successful cases of domestic and foreign educational programs, both at home and abroad on the current development of educational programs and innovative are analyzed, and the differences of educational programs at home and abroad are compared, the problems existing in the current educational programs in China are put forward, excessive entertainment, gambling overpowered, lack of innovation. And in the third part of the paper, in view of the problems existing in the current educational programs in China the present research, educational programs innovation strategy papers in China education television "Genius Know", for example, first analyze the genius of innovation, combined with the program selection in the audience, showing "elite" aesthetic, indigenous innovation and transformation of creation concept, success attempt four aspects of analysis, put forward the realistic meaning of four innovation strategy: public opinion guide, stick to the main position of the establishment of the study-oriented society; Diversified development model innovation fusion, explore educational programs; Focus spread- deal with educational programs audience psychological needs; Brand marketing- create a buzz, new methods of brand. Knowledge from different areas of China’s educational programs put forward the ideas of strategic innovation strategy.The innovation of the paper lies in combining with the analysis of successful cases, the longitudinal development of educational programs to comb, put forward to solve the problems, makes the conclusion has certain feasibility. For the innovation of the educational programs, many of domestic research also stay around 2000. 2012, a lot of changes have taken place in the educational programs, program content, and in the form of creation concept has changed, these changes affect the educational programs of the future development of China education television "Genius Know" shows not only well represents the development trend of educational programs at this stage, at the same time he shows out some of the concept of innovation leads the educational programs will be in the future, we can see that a lot of program is under the influence of "Genius Know", constantly innovating. Paper "Genius Know" have put forward some innovative ideas are adopted by many educational programs, which is of the value of the research papers. |
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