Dialect Television Program Development Present Situation And Countermeasure Research

In recent years, dialect TV programs of the rapid development of the present trend. So "prosperous" TV dialects show its unique color and People First performance has become a useful complement of Putonghua programs.TV programs are not only entertainment audience dialect, condensed popular medium of communication, but also propaganda and protecting local native culture necessary means. And the local dialect in certain degree is not only an important part of the local culture, also is an important carrier of the local culture. And as a local culture language form, in the face of the mainstream media are strong pressure, TV programs also trying to look for in the local program positioning, in order to make the public accept this propagation form, have their own unique survival direction, therefore, TV program is the rise in accord with the media development trend. In this paper based on the analysis of the literature, through the search of television programme characteristics, the audience in orientation, brand strategy topics such as the relevant literature material and the academic achievement, and the key to TV show in the existing problems and the development strategies research results to make basic comb. And through the case study of the method, using the region feature local dialects in the TV show "the west breeze of Inner Mongolia television programming as analysis of the object, and through the analysis of the phenomenon, this paper discusses the characteristics and trend of the law, and summed up the bottleneck, confused and development countermeasures. Combined with case analysis in China’s current TV program of the specific operation status dialect, around TV program development strategy of dialect discussed. The TV programs in dialect related theory, but also to adopt some reference for other subjects related research method, this paper on the TV show achievements and characteristics of dialect, obstacles and existing problems in the development of the analyzes briefly, it summarized the development strategy of the TV show dialect. Advocates of the regulation of the more media market, protect the TV show to the society and the media in the contribution to the cause and the influence of the cannot be ignored.