China Education Television Program Location And Form Innovation Research Program

In1986, China education TV station was set up, which is a milestone for our country in the popularity of the national education. Until90time end, educational television plays an important role in education, raise national quality and so on. However, enter in2000, with the rapid development of communication technology, as well as the cultural system reform, the development of China Education Television is facing the great challenge:First of all, Internet and other new media rapid development directly impact the educational TV Distance Education function. Education television station should return to its media standard, adhering to the education characteristic under the premise, according to media law repositioning;Secondly, kinds of education channel challenge and conflict, which impact the educational television education monopoly. In order to get the audience, TV station of education must respect the audience to meet the psychological needs of the audience;Thirdly, the current media has entered into the field of entertainment era. In the entertainment era, the audience psychological demand mainly for recreation, knowledge and interactive, etc. so the audience in the entertainment in the enjoyment of education. Therefore, this paper focuses on the study of China’s educational television program form innovation and development orientation.The paper is divided into four chapters. The first chapter mainly introduces the educational TV station rise, development and contribution, and analyses its development predicament. The second chapter focuses on the role of media education television regression to relocate. The third chapter focuses on the analysis of the entertainment under the background of the times features and audience needs. In the fourth chapter, the author selects the relatively successful educational characteristics of different types of programs as an example, summarizes its location, program selected topic as well as in the presentation form and other characteristics, and analyses the educational TV program references, which is also our education TV programs should innovate.In short, TV station of education should face the challenge, which insist on education with the premise, regression media standard, at the same time meet the audience’s "education" and "entertainment" demand; education TV program form should learn from the current outstanding TV experience, bold innovation, the education and recreation of the perfect combination, realize the educational TV edutainment.