The Characteristics Of The Internet Public Welfare

along with the Internet technology development and diffusion of the network media, network media has become the main way to the public, the majority of enterprises and institutions, organizations to achieve access to public information dissemination and the. Internet commonweal communication develops. At present, the number of Internet users in China has exceeded four hundred million, in a first in the world, but the index number of Internet users, the application popularization and the overall environment and other aspects of the development of the Internet in China has made considerable progress, the rapid development of the Internet industry but also for the public dissemination of open up spread more ways to achieve the broad. This paper around the network public dissemination of this concept, to the development, dissemination process and the audience behavior characteristics are described. On the basis of the implementation of the network subject public communication are classified, including government leading type, type of spontaneous public, commercial operation, other types of comprehensive type four types. Comparison between the public communication network and the traditional media, the network communication in the public interest in the process of rules are summarized.