Research On The Word Media Phenomenon Under The Perspective Of Communication

In April1994, China formally achieved the fully functional connection with Internet, the Internet in China has undergone a great change in less than20years, in parallel with this change is the rapid development of China's economy and the abundance of people's material and cultural life. People now have time, energy and necessary condition to pay attention to the network world, and use the network to get information, mutual communication and entertainment because of these changes. The network communication breaks through the traditional media restrictions because of its characteristics and creates a new communication environment and communicative ideas, and thus triggers a subculture and makes a new variant of the language in the network that is Network Language.As the popularization of the keywords model in the Internet search engine and the mode of transmission of the network media, the network language has concentrated to one word that can refer to the whole event. These words spread out of the network to all kinds of traditional media. They not only refer to a story but also contain the emotion and public opinion. Based on this, the concept of word media is put forward, As a carrier of information, word media concentrates the specific time, place, characters and events to one word and posted on the Internet or in traditional media in order to spread widely.The emergence of word media can't do without the web users, the characteristics of word media is obviously, its concise content is easy to remember and have distinct appeal. At the same time it carries a large amount of information. Due to the needs of the news, traditional media will report it after the word media influenced widely on the net, which will maximize the communication effect.The emergence of word media can't do without people's memories and emotions. They express there inner world and their view of social events through these words. Their opinion expression formed the public opinion and spread widely with the word media, ultimately affect the relevant government departments to deal with government affairs and regulations.In the word media age, single word as a original language form get raised and become a rich vitality and creativity of "mass media". As a mass media, the word media should use its advantages in the spread and the supervision of public opinion, at the same time it need to get more guidance and rational thinking and critique voice to complete its mission as a responsible media.