Research On The Phenomenon Of The Crowd Funding Of Press And Publication Industry In China

Although the state’s support for the cultural industry has intensified, the financing problem is still a worldwide problem to the small culture enterprises. Because the non-public financing ways of small cultural enterprises are not enough, so the capital market can not meet their financing needs. Under the situation, how to guide the private capital to the investment area, how to take part in the technological innovation has become the issue of great concern of our government. The requirements of the deeply cooperation between cultural industry and related industries has been proposed in the State Council executive meeting in January 2014. The press and publication industry has made important contributions to the prosperity and development of cultural industry. Consciously, the crowd funding has begun to cooperate with the traditional press and publication industry as a new way of internet financial area. The crowd funding of press and publication industry has born.Currently, the crowd funding of press and publication industry is still at the exploratory stage. So the systemic and holistic research on the crowd funding of press and publication industry can Promote the innovation and development of our business models. This article has begun with the definition of crowd funding, and has described the operating ways, the main type and mode, the main features, the history as well as the research status in details. And then this article has mentioned the background, the form reason, the development status, the operating ways, the main features, the main problem, the development suggestions as well as the trend in future of the crowd funding of press and publication industry in our country. I hope that this article can provide a new way and the new ideas to the press and publication industry even to the cultural industry innovation in our country.