| The publication of Crowd-funding refers to a public financing conduct of organizations or individuals via the Internet Crowd-funding for publishing projects.In recent years,due to the impact of the Internet,traditional publishing industry is facing severe challenges.Relying on the Internet platform,the publication Crowd-funding combines the traditional publishing with the new mode of network finance,breaks the one-way,closed,static publishing environment of traditional publishing,and provides a platform for the publication of public participation.the publication of crowd-funding has characteristics of low-threshold,Openness,and interactivity etc.It changes the mode of production and marketing of traditional publishing.The publication of crowd-funding extends industry chains for traditional ones,and remodels the relationship for roles of the reader.It also can effectively improve scientificity of decision-making,circumvent the publishing risk,and bring a good opportunity for the development of niche books.The publication of Crowd-funding provides a new idea for the development of publishing industry’s transformation,but this form is still at the exploratory stage in China,and it’s not fully adapted to the reality of the social environment,so there are still many problems in the actual operation process;In addition,China’s crowd-funding industry is overall in the developmental stage,and facing dilemmas,such as the ambiguity of legal status,the poor protection of intellectual property rights,and the low visibility of the platform.Therefore,whether it can obtain long-term development in China still needs a further study.In order to guarantee the longterm development of the publication of crowd-funding,it must improve the platform’s self-construction and innovate returning forms of the publication by perfecting the relevant laws and regulations.Moreover,we also need guide consumers’ consciousness of the Crowd-funding,and try our best effort to make the publication of crowd-funding become the new normal for China’s publishing industry development. |
