The Influence Of Large Data Thinking On Traditional Publishing Industry And Its Application

In the late 1990 s,as a result of the rapid development of the Internet,large data technology into the field of people around the world,a large number of related papers have emerged,and carry out large-scale data seminars,forums.Of course,the upsurge of big data is also spreading in the traditional publishing industry.Traditional publishing industry in recent years is facing digital transformation,as the depth of digital data also followed,however,the majority of publishing workers for large data understanding is not deep enough,in the attitude is not fully accepted.In this paper,from the perspective of large data thinking,the traditional publishing industry publishing process,marketing methods,thinking of the status quo were analyzed,and then put forward the corresponding countermeasures for the publishing industry to lay the foundation for the development and exploration.Big data for our country is a new topic,in various industries have not yet established a comprehensive development system,the traditional publishing house is also the case.Therefore,this article from the analysis of the characteristics of big data thinking,introduces three group data from the beginning to understand the mode of thinking,thinking big data,and then analyze the change of the traditional publishing industry brings,discusses the publishing industry is facing in the era of big data dilemma,and put forward the corresponding reform measures are dynamic data with intelligent thinking in the publication of the application in the process,the application of big data correlation and prediction of thinking in the marketing mode,enlightenment overall big data and uncertainty of thinking of publishing workers,and the problem of the traditional publishing industry may have in the future development process of prediction and exploration.