| Technology has changed the pattern of the world, it also changed the lifestyle of human production. With the advent of the Internet revolution, the development of technology, the Internet search engine Baidu, Alibaba e-commerce, Sohu and Netease comprehensive portal birth, Tencent SNS websites set up, not only bring convenience and fast living, but also change the information between people communication. Traditional media is not the only way people get information in recent years, the birth of media immediately became a channel network information flow.In the web2.0 era, traditional media suffered a huge impact, now it is in the throes of transition, the rise of new media to achieve the common people "utterance" dream, everyone is from the media, all of them are network microphone society, in order to pass those recipients which is characterized by diversity to the center, flat longitudinal propagation model replace the top-down model of information dissemination, the stage of history. Deconstructed in authority, the right to speak at the same altar, dissemination of false news network, news rumors, human flesh search, dissemination of harmful information network dissemination of Ethics of the various phenomena attendantBased on this, combined with the hot debate nowadays, starting from the problem of consciousness, and the main object from the news, objective and subjective, level, stage, level and other aspects, to make logical sense of division as well as a detailed description of the new media phenomenon,Ethics proposed ethical confusion network communication in the Field. From the field theory, media ecology theory, ethics anomie causes and propose the "big field" "Small Field" concept. Only by establishing a strict system of rules, in order to create social "morality" to train citizens "private morality", clear the media, governments, civil own problems, Only by establishing a code of ethics network in the Field, can we establish a cool and bright world of new media... |
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