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Old TV Transmission Ethics Research In China

Posted on:2016-10-23Degree:MasterType:Thesis
Country:ChinaCandidate:J ZhangFull Text:PDF
GTID:2308330461467898Subject:Communication
Abstract/Summary:PDF Full Text Request
China’s aging population rapidly increasing along with the continuous economic development in today’s society. According to statistics, as of the end of 2011, China’s elderly population aged 60 and above has reached 185 million,13.7% of the total population. China has entered the aging countries, social media and social networking services such as window:newspapers, TV, radio, Internet and other media, to provide a variety of information to the public every day, have a great impact on people’s daily lives. With the rapid development of China’s socialist modernization, the mass media has made considerable progress:a growing number of media communication, media workers, professional ethics is improving, but because of the political, economic, cultural and social backgrounds, under the system Under the terms of impact of anomie is not uncommon, spread ethical issues become increasingly prominent. With the development and progress of society, behind television programs should be adjusted according to the changing needs of the audience. In this context, this paper analyzes from a professional point of view older television programs, television programs noted in elderly aging society in the process of dissemination of ethical issues, television programs not only provide special spiritual food for the elderly, but should play its unique "attract" feature that allows the older age groups feel the care from the community to help them better integrate into society. At the same time, by analyzing the characteristics of older audiences, the status quo and the dissemination of ethical problems in elderly recommend measures to develop the program, and according to Burke mode reflection, future development of older television programs, pointed out under the television media in the social background of an aging society You can display their coping strategies to effectively help the elderly into society, the construction of a harmonious society aging.
Keywords/Search Tags:TV programs for the aged, Elderly Audience, Communication ethics
PDF Full Text Request
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