Network Public Opinion Deviation And Its Coping Strategies

Network public opinion deviation is a major theoretical and practical issues in contemporary society.The thesis first defines the connotation of network public opinion and public opinion deviation, and describes the development process of network public opinion deviation, then discusses the performance and characteristics of network publi opinion deviation and points out that the types of network public opinion deviation are the human flesh search, internet rumors, and internet group polarization and so on, presenting multiple independent bursty network public opinion, the uncertainty of public opinion formation, the misconduct of public opinion propagation effects, the uncontrollable characteristics of public opinion group. It has analyzed the harm of network public opinion deviation and negative effects, including causing misleading public decision-making, the impact of ethics, affecting the image of the government, causing social unrest triggered, hindering the democratic process, reducing cultural identity, It further discusses the reasons of network bias resulting from many aspects, such as the social factors, media factors, internet users subject factors, management factors, and early warning management system of network public opinion deviation and implementing management system has been put forward corresponding countermeasures, and information to be open and transparent, responsibility to be bravely undertaken. Only in this way can we better construct network public opinion deviation effective coping mechanism.In expounding the theory at the same time, China’s "rob salt crisis" event at the end of2011caused by earthquake in Japan as an example to illustrate the reason, the formation process, the harm, and the right measures to take of the network public opinion deviation.