The Study On Government Public Opinion Coping Capacity Building

With the widespread use of new media under Internet-based technologies, the network penetrate into all areas of economic and social life, and form a new type of virtual social form of internet. While the original public opinion field is split into the mainstream media public opinion field represented by the Communist party newspaper and television stations, public opinion field represented by the Internet, both of which has overlap and gap. Premier Li Keqiang put forward in the government work report of 2015 to develop the "e +" action plan, further showing the arrival of the mobile Internet era, in the face of differentiation in public opinion field, how the government make good use of new media, the influence of ascension, as well as the public opinion crisis response capacity, which is the research direction and research focus. From the Chinese social environment and the actual network public opinion situation, This study integrated the use of literature research, combining history and logic method, interdisciplinary research method, with socialist ideology as the positive publicity and guidance and negative information tracking, to fully disclose the network public opinion in the process of germinal multi-level factors and the internal evolution mechanism and regularity. The topic of this paper is a network public opinion coping ability construction.The full text includes introduction, four chapters text and the conclusion of three parts. Introduction section describes the background and significance of the research of contemporary Chinese ideology, detailed outlines the current situation of domestic and foreign academic research on the subject. On the basis of the status quo on combing research, put forward its own perspective, Increasingly sharp fierce struggle in the ideological field, multi-varied and diverse social thought, social thought after another, collide, the impact of a variety of sensitive issues of ideology-Fi hotspot will have a major impact on people’s ideology and social development and stability of production, ideas and research methods.The first chapter defines and explains the concept from the basic theory’s perspective. This chapter also combs the process of the ideological. Increasingly sharp fierce struggle in the ideological field, multi-varied and diverse social thought, social thought after another, collide, the impact of a variety of sensitive issues of ideology-Fi hotspot, which will impact people’s ideology, social development and stability of production. The analysis of good ideological field of the situation can highlighted the extreme importance of Public opinion information work.The second chapter elaborates it from the perspective of the value of network public opinion Capacity Building. Media is important channel to disseminate ideas, information and publish news.It is also the main positions of socialist ideology construction. Any one class or social class, social organizations, state power express the fundamental interests of the demands of their representatives through the media, to achieve the purpose of maintaining social stability. Ideology has been spread by the mass media, in the new normal means of communication; to take full advantage of the power of new media is important. The rapid development of the Internet and other new media has brought profound changes in the pattern of spreading, the impact of new media on public opinion, social reality is more prominent, to consolidate ideological positions, occupy high point of cultural broadcast, we urgently need to do the work of a network of public opinion.The third chapter analyzes the basic situation faced by the construction work network public opinion, as well as new issues exposed from the perspective of media platform changes. The rapid development of micro blogging letter, social networks, mobile phones and other clients, exposes the impact of public opinion focused, expanded more potent, more difficult to control the boot problem, leading to mood swings and resulting intensification of social thought, the impact on people’s thinking and action network has never been so challenging, severe and complicated, the Internet is increasingly becoming the main battlefield positions to permeate struggle.Chapter IV presents the network media capabilities construction of reality ideas from a combination of historical and realistic perspective. Pay close attention to changes in the social and emotional and psychosocial characteristics, in particular to strengthen the sudden and mass practice, pay close attention to the evolution of the characteristics of the event and its laws, the analysis of the new changes in the various demands of different social groups and expressions, analysis of online Hot struggle to strengthen the domestic and foreign hostile forces to use Internet to attack and penetrate new situations, analyze new trends, new trends judged, analyze their impact on social thought and social politics, concern and reflect the new trend of new media and traditional media convergence, the New Exploration, concern about the new situation of China’s Internet construction, use and management, new ideas, new pattern to provide a reference for effectively guiding public opinion.