Emergency Micro-blog Public Opinion Guidance

The network has become an indispensable part of life for many people, has become an important tool for people to understand the dynamic news, political participation is indispensable. With the development of science and technology and social micro-blog appeared, became the focus of public concern. In recent years, the rapid development of micro blog, has become the most popular network platform. The rise of Micro-blog let public opinion in a new exhibition and exchange platform, Micro-blog platform is also participation in the information platform. The birth of Micro-blog has brought great changes to people’s life, Micro-blog quietly coming of age.At present our country is in the period of social transformation, the economic structure,values and other aspects have undergone tremendous changes. The rapid development of economy at the same time, along with the social contradictions, coupled with the frequent occurrence of natural disasters, emergencies. Emergency mainly include natural disasters,accidents and disasters, social security incident. Unexpected events may lead to more serious social harm, as it happens, we must take effective emergency measures to mitigate the adverse consequences caused by the sudden events. The dissemination of information quickly and accurately is necessary measures to deal with emergencies, the Micro-blog platform it is an important tool to restore the truth, live events, to carry out emergency work.Micro-blog is a new tool, by different age of love, the public generally higher degree of acceptance. In the interactive communication micro-blog, on the whole, the dissemination of information faster than the traditional media is much faster, and other network communication micro-blog has the same characteristics of universality, integration, more importantly, the strong interaction of micro-blog. Micro-blog has released information convenient, fast, low barriers to the creation of many advantages, but its communicative effects should not be underestimated. Because of these advantages and characteristics of their own Micro-blog. Micro-blog, plays an important role in the process of sudden incident. On the one hand, in the treatment process of the emergency, the relevant government departments to understand micro-blog can help to grasp the public opinion, the progress of the event; but on the other hand, the negative public opinion news micro-blog may also cause damage to social harmony and stability. In the event of an emergency micro-blog public opinion is a "double-edged sword", how to guide public opinion is a problem worthy of study. In this paper, from the theory of communication as the starting point,Micro-blog public opinion field research in the event of an emergency, explore effective measures, and strive to make Micro-blog play a positive role in guiding public opinion in the event of an emergency, to provide intellectual support for the solution of practical problems. This is a time of exploration and attempt, hope the research can provide a useful reference for the follow-up study of unexpected events.