Paper In Hefei,Hefei New Image Of The Media To Present (2011-2015)

In the 21st century,Hefei opens the new wave of large construction.In 2006,the"big building" makes towards the modernization construction of Hefei binhu pace in big cities,successfully break the construction of the "old"Hefei problem;In 2011 in Hefei administrative division adjustment to the construction of a starting point to open lake city construction planning,once the Hefei city construction to promote a new climax,in 2013,Hefei municipal committee of the group theory study "lake city,innovative highland" urban development orientation,Hefei city business card and image of the city building is faced with new opportunities.This paper mainly discusses two major local newspaper in Hefei and the Hefei evening of Hefei daily in the face of the new urban development opportunity for the construction of Hefei city image,the author has chosen two at Hefei administrative division adjustment from 2011 to 2011 years between the end of the national 12th five-year development report sample as the research object.Paper in the second chapter applies the method of content analysis to analyze sample text.First,comprehensive,and the actual samples of two newspapers and draw lessons from predecessors about sampling methods used such research institute,the author finally determine the sampling method of synthesis of "week" extraction of target samples,and then the smoke samples all reports of Hefei city image content and effective statistics and analysis.The author mainly from the coverage of the subject categories,genres,reported the news source,nature source of press releases and reports of the story(bias)cut into five categories indicators and statistics,through statistics and analysis of the two newspapers classify as can be seen:Hefei the two local newspaper news reports on the shaping of the city's image reflects the government control,the government image is always the focus of the two newspapers building;Two newspaper news genre of sample reports present situation is also in accordance with the characteristics of urban mainstream newspapers,namely the"classes" news genre occupies more than 80%of the sample data,and the "depth"ranked second,occupying more than 10%of the proportion of data;Press releases,fully embodies the two newspapers rooted in Hefei local,on behalf of the local newspaper the style,the report reflected the image of the city also has a representative and authority;At the same time,on the reports tend to give priority to with positive and neutral,less negative news reports.In the last part of this chapter,the author combines the content analysis of the related data as well as the specific text of the two newspapers,for Hefei daily and the Hefei evening of samples to present the main image of Hefei summarized and analyzed,and tries to present a "two quote for Hefei new image differentiation" dimension.Second,in the third chapter,through the adoption of theme framework analysis,the method of selecting the Hefei daily and the Hefei evening of two newspapers of Hefei "to create the national civilized city" series.The author from the target sample collection,the definition and extract text frame,themes,city image building under the framework of the three levels,two Hefei local newspaper and then extract the respective "framework","governance framework" and "achievement framework",through a newspaper to every next frame on induction and analysis of the theme of the reading out of the "two newspaper" for the construction of Hefei city image strategy.Finally,the thesis in the fourth chapter mainly aimed at two local newspapers is shaped by the deficiency of Hefei city image,the author to stand in the Angle of the newspaper for the future development put forward the feasible construction strategy and optimization measures,further established from the city localization precision,the image of the city to build systematic and pertinence,transmission principle of reported the fact,the four dimensions of two local newspaper in order to improve and optimize methods and strategies for the construction of Hefei city image.