The Research Of Shanghai Music Radio Station Adult Audience

This research is mainly discussing the feature of adult audience of Shanghai Music Radio Stations. It is based on the AIO lifestyle measure charts, supported by paper survey. According to three factors: Activities, Interests and Opinions, 16 layers of options was selected and combined with the statistics of investigation of population, the feature of the adult audiences’ pattern of life and lifestyle are deeply inspected.The 4 factors, as well as 16 layers research helps to reveal the behavior of Shanghai adult audience about how they are listing to the music radio station.The research shows that most audience are young white-collar worker in this city but the same time, the audience also includes people at the age from 18-60, who share the conception of modern life style, crossover listing to music, watching sports program and surfing the internet and similar to those young white-collar ladies who interested in shopping.Meanwhile, statistics analysis also reveals that the branding competition among Shanghai Radio Stations has been lifted to a highly personalized stage.