Design And Implementation Of Customer Relationship Management System Of Sinopec

In recent years, petroleum and petrochemical industry in Beijing area of the market opening degree gradually increased, increasing competitive products, Sinopec Beijing company as the main suppliers of capital oil, is also facing increasingly fierce competition. In order to strengthen customer management, improve marketing ability, improve service levels, improve customer satisfaction, Beijing petroleum also gradually pay attention to customer relationship management, customer relationship management system combines the best of the customer relationship management ideas and information technology has become an important solution to close Beijing oil.This paper discusses the theory of customer relationship management, customer relationship management system structure as well as the domestic and foreign related research and development trend. In view of the Beijing oil customer relationship management process of the project from the beginning of the implementation of the project on the line to elaborate.The paper analyzed the system requirements from the business situation of Beijing oil two strategy and process, and then combined with the special needs of Beijing petroleum enterprise organization architecture and user, carried out a detailed system interface design, system function design, safety design, thus the integration and implementation of constructing the Beijing petroleum CRM system overall solution scheme.The system solutions focus on sales management, customer relationship management customer management, marketing management, service management and other business functions, according to the improved business process, consideration of the existing and the international advanced experience, system design. Architecture the system architecture design includes the function of the system, the scheme of application architecture, architecture and scheme, system interface and integration design, support Beijing oil to the customer relationship management system vision and strategic deployment. The main functions of the system design mainly includes the customer information management, maintenance of customer information (including the customer create hierarchy maintenance, customer marketing property maintenance, customer manager and the customer relations), customer manager management, large customer generated sales management, early warning management, business management, design and retail sectors need relevant report view of the. Finally carries on the safety design of the system including security, application security, server security, network security, and security management, guarantee the security of the implementation of the Beijing oil customer relationship management system. Finally presents the delivery system of Beijing petroleum customer relationship management system.The last chapter is the summary for this article, to summarize the whole work.