Customer Relationship Management (crm) Technology Research Of B2b E-commerce

With the rapid development of e-commerce, customer relationship management has become an essential part of e-commerce, it is a modern e-commerce giant Information Resources, a company’s activities are almost always based Invoicing customer relationship management system to operation, in the face of economic globalization forms, customer relationship management has slowly become the company’s information technology and management of the core.The introduction of CRM,CRM status quo at home and abroad, for clothing wholesale business e-commerce cloud platform to better enable enterprises to understand customer behavior, and to provide satisfactory services to the customers.B2B understand basic concepts and components from a wide range of e-commerce cloud platform system costs are i ntroduced, further Prospects for the development of e-commerce cloud platform system, and made a brief analysis of the development trend. And analyze the characteristics of CRM in the e-commerce environment.CRM technology and theoretical research, starting from the classification of customer relationship management, analytical CRM in-depth analysis, indicating its importance in the application of e-commerce cloud platform. Analytical CRM model of customer value, customer segmentation and customer churn modeling studies, and provides a basis for better CRM system.In order to better, more accurate analysis of customer behavior, so to establish a customer-centric data warehouse using Oracle11g for OWB data warehouse, ETL technology, OLAP multidimensional analysis and data mining technology, and the core technol ogy i n detai I, illustrate thei r use i n anal yti cal CRM rol e to play too.The cloud CRM systems and e-commerce platform combined to achieve the analytical CRM system. And customer value models, customer segmentation models and churn out the data warehouse model analysis of customer data, provide customer analysis to corporate i nf ormati on.