Under Electronic Commerce Environment The Research On Customer Relationship Management System

With the rapid development of Internet, e-commerce is generated by anewtransaction model. Any information in electronic form on the network in thetrading activities of goods and services can be attributed to the e-commerce, such asonline shops, online exchanges and other real-world trade places and distributionchannels can be included in e-commerce category.CRM (Customer Relationshi Management) is an enterprise business strategy, itis the case in accordance withcustomer segmentation and effective organization ofcorporate resources,develop a customer-centric business practices and theimplementation ofcustomer-centric business processes, and as a means to improveprofitability, revenue and customer satisfaction.E-commerce business development requirements of all internal andexternalmechanisms to transform business processes into a "customer satisfaction"service main, the use of new technology to reduce friction to reduce costs, making thecompany’s business processing capabilities to meet the needs of Internetcustomers toquickly run. Based on the integration of CRM and e-commercemarketing academicresearch into the theory of cutting-edge, and graduallybecome the main trend ofmarketing research and development, this studyrepresents a strong times, promotingthe healthy and rapid development of e-commerce in China has a certain guidingsignificance.The use of e-commerce environment, customer relationship managementsystem, based on the customer satisfaction index system added customer relationshipmanagement system, satisfaction of basic sub-index system to create models andactivity models, using statistical methods and the web database, Web dataminingcombined, resulting in the customer relationship management system to getbackcustomer satisfaction index value, and customer needs and other information,e-business decision-makers through the system and customer interactionmanagement,change management and business processes, reduce sales links, and lower cost ofsales, retain existing customers while acquiring new customers,increase customervalue and achieve the ultimate efficiency improvement.