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Public Libraries In The Network Environment To Learn From The Study Of E-commerce

Posted on:2004-02-25Degree:MasterType:Thesis
Country:ChinaCandidate:Z Y GuFull Text:PDF
GTID:2208360122966043Subject:Information Science
Abstract/Summary:PDF Full Text Request
On the arrival of a digital and networking era, Internet is being welcomed by more and more people with the characters of charge-free, updating, and borderlessness. It has become an important component of their life. Meanwhile changes take place in the manner or custom that people obtain information, whose dependence on Internet keep increasing. However, Internet brings about information flooding and makes people puzzled. It is quite difficult to capture valuable information and to identify truth or falseness. Under the new situation of Network Economy, this thesis explored to induce Electronic Business into the daily work flow of domestic public libraries, by dissecting the impact of network environments on libraries and readers, explaining the modes and implied meanings of E-business, analyzing the Competitive Advantages and features of Library Electronic business, and making full use of successful experiences in realizing Library E-business by developed countries, so as to be able to offer readers the information navigating and consulting services on deeper levels.The applications of E-business into libraries may include: first, library services, ie. the BtoC and CtoC modes in combination with E-business make available the online reader service, online reference consultation and knowledge navigation, online bibliographic searches, database searching, E-journal reading, E-book reading and lending, remote education, online SDI services, market investigation via Internet, Interlibrary Loan, E-document delivery and BBS etc. ; And second, library operation, ie. the BtoB mode in combination with E-business facilitates online purchase, online cataloging, which decrease library operation cost and improve working efficiency; Third, library management, ie. Individualization services of full scale for readers can be created via customer relationship management method. In the final part of the thesis,obstacles in implementing Library E-business were pointed out before giving the corresponding advices and measures.This thesis is divided into seven chapters:Chapter one introduced basic instance of EC. The current status of Internet development as well as E-business development in Globe and China was summarized, then some general concepts and four modes of E-business were presented.Chapter two discussed the impact of network environments on libraries. The network environments make influences on reading habits and information obtainment manners of readers just the same way as they do on libraries of their information sources, resource acquisition ways, service manners, management modes. Furthermore, E-business applications to libraries as well as alternations in library value chains thereby were discussed.Chapter three dissertated the meaning of implementing Library EC. Significance in four aspects of Library E-business were set forth after analyzing Library EC' s non-profit feature and its special modes.Chapter four discussed the Competitive Advantages of realizing Library EC. The unique superiorities such as trademark or public image, resources, customers, services and inputs are concluded.Chapter five analyzed the application modes of Library EC. The use of BtoC and CtoC modes in library were explained in detail. Besides, the success of E-business application in foreign public libraries are illustrated.Chapter six raised the problems might occur in carrying out Library E-business and gave possible solutions. The main obstacles might be common E-business problems such as information safety, payment manner and logistics, as well as change versus non-charge problem, intellectual property and intelligence shortage of libraries. Some feasible suggestions were given.Chapter seven gave some practical measures for realizing Library EC. The author suggested to construct portal site, to improve network service capacity, to emphasize talent cultivation and indraught, to enhance cooperation and coalition with other units and to carry out advanced reader service with CRM system.
Keywords/Search Tags:public library, network, Internet, Electronic Business, Electronic Commerce, customer relationship management, Intellectual property, Competitive Advantage, significance, obstacles
PDF Full Text Request
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