The Research On Localized Communication Of The Pattern Class Entertainment Programs

Since the birth of TV, it has given a strong support that the active function of media works on the entertainment and has provided a best carrier for the development of entertainment programs. TV entertainment programs have been the one of show forms, which is the earliest appeared on TV, the most common and the most-watched. In the late 1990s, the phenomenon that the imitation of programming and overseas TV program patterns began to appear in China, which presents an intensified trend. Due to the blindly follow suit and introduction, it once made TV entertainment programs into the pan-entertainment period. There were so many pattern class entertainment programs that "the enhanced version cutback on TV entertainment" was published,which would be bound to cause a new arrangement for TV programs of those TV channels. In this paper, based on combing the development history of the pattern class entertainment programs in China, it takes the shows as examples-Dad Where to Go,I am a Singer,etc. In perspective of the program production,program form,the pattern transformation and the localization of marketing, this paper makes a discussion on the scientific and professional entertainment of programs and explores how to carry out a successful localized communication and promotion through the logically innovation and transformation.Firstly in this paper, it systematically explores the sources and rise of the pattern class entertainment programs. At the same time.within all kinds of charts in the chapter one it makes a clear representation for the development history and present situation of pattern class entertainment programs in China. In the chapter three and four,this paper concentrates on the analysis of the cases in perspective of communication,aesthetics, popular culture and so on, which is for the localized production rules and characteristics of those TV entertainment shows. Last but not the least, through a comparative study of the main cases it summarizes the successful marketing communication and points out the problems and difficulties existing in the process of localization, then further explores the development and the way out for those pattern class entertainment programs or even the Chinese TV entertainment shows.