| Nowadays, the industry attribute of TV media has obtained universal recognition. And it is the inevitable tendency of media development that TV media has been on industrialization development road. Schramm in his writing pointed out that: TV can disseminate information and provide entertainment, but the latter occupies a large proportion. The entertainment kind of program from Hunan satellite TV, not only is it the whole channel characteristics, also the key to winning in industrial development background. Each industry, however, however, has his maneuvering patterns, whose optimal conditions wish that some factors can get benign circulation, such as funds, technology, labor power, and whose final aim is all to realize capital appreciation. The core of my article is an analysis to the industry pattern of the entertainment kind of program from Hunan satellite TV, tries to explore and ask what it is on earth through its cause of formation, operation strategy and benefit evaluation. This is a second confirmation to the contributions that Hunan satellite TV has made to Chinese TV media's industrial development. And it plays certain demonstration significance for other provincial TVs industry mode in China. |
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