A Study On Demonstrative Program —Truth For News

This paper regards Truth for News, which is a demonstrative program of Hunan Satellite TV, as the primary research object, analyzes main elements of the program, summarizes successful experience and shortcomings of this demonstrative program by combining with questionnaire and comparative study, and further proposes the optimized path for our demonstrative programs by considering current situation of our demonstrative programs.Truth for News, as a demonstrative program with scientific experience, except for possessing entertainment and educational function, is also equipped with characteristics of service and news programs. After broadcasting, it brings about a certain social influence and is received the acceptance of audiences. This can be inseparable from the program’s location, content selection, host style and participation of audiences. However, Truth for News also has its own insufficiency simultaneously. This not only is the development dilemma of Truth for News, but also is the dilemma of other demonstrative programs in our country. Existing problems of demonstrative programs mainly contain insufficiently distinct program localization, resulting in serious content homogenization, less rigorous program settings and insufficient media communication efficacy of traditional media, etc.By studying Truth for News carefully from communicators, texts, audiences and propagation effects, etc., aspects, combining with domestic and foreign similar programs, and summarizing experience and shortcomings, the author thinks that Truth for News mainly has the following enlightenment on demonstrative programs, including standing out program style and avoid from homogenization, utilizing scientific resources to improve preciseness, using new media to enhance interactivity, and forging individual teams to stand out brand.