Research On The Influence Factors Of The User’s Acceptance Of Library Wechat

With the popularization of intelligent mobile phone and telecommunication enterprise based speech bundled data traffic packages, the mobile Internet has been developed more fully. Wechat is the Tencent Inc launched, support multi platform, aims to promote the movement of people and people to communicate and exchange of instant communication software.The library faces is the latest social networking tools and sensitive groups Therefore, the library must dare to face the challenges and opportunities of rapid development brings to the social network information services, the use of Wechat expand the service mode, improve service quality and efficiency. Under this background, our country University Library began to register Wechat public, and gradually the use of Wechat public platform to carry out every kind of mobile information services. To provide a new way of dissemination of information for the majority of the media and individuals, build better communication between users and library, management mode is the main purpose of the library open the library public platform.Understanding the user’s information technology usage behavior, to explore the factors influencing the user acceptance of information technology, the prediction and explanation of the users for information technology acceptance and use, and then change the system characteristic and the implementation process to facilitate user has important theoretical and practical value to the acceptance and use of the system.This paper uses empirical research methods, factors and characteristics of user behavior and reveals the influence of library users Wechat public platform, and provide the reference for has been opened or will be opened Wechat platform to the public library, and has a certain practical reference value to improve their service quality of library.