A New Explore On The Historical Position Of DagongBao

DagongBao has the longest history in china,which has played an important role and made a legend in Chinese history. After the founding of PRC,there are several argues about DagongBao’s history status which include both praise and blame, such as "little blame big help"and "State-centerd theory".Even some scholars regard it as the kuomintang’s mouthpiece from class standpointBut some are rethinking if this evaluation is justice.They look into the old materials to give it a objective evaluation.In this paper,the author wants to review Dagong Bao’s past performance from a Comprehensive perspective and explore the historical status in a new horizon.In this paper, the first chapter is focused on the "literati politics", from the concept of newspaper to see its historical position. "Literati politics" is a highly concentrated concept of Dagong Bao, as well as the spiritual core it persisted.It includes the tradition of "literati politics" and the speech characteristics.The second chapter is focused on the management business,a review from its industry practice,which includes Hu Zhengzhi’s business philosophyn、personnel management and edit business.The third chapter inspects in the contribution it made during different era.In general,we must review its historical position from a whole new dimensioned evaluate it objectively instead of evaluate it beyond the historical environment.