| Since the beginning of 2012, "TV politics" as a new form of supervision by public opinion, it had fermented rapidly from all over the nation, and it also has a great significance on Chinese society in the reform "deepwater" period. This study not only provide new ideas for innovation and development of the TV news, but also benefit the local habitants and become the effective way to boost the local administrative reform.At first, the author defined the concept of "TV Politics", and then analyzed its appearance reasons development situations, pointed out that the rising of TV politics is the force by government, citizens and media together. However, with the rapid development of TV Politics, there are also some potential pressure and crisis. From the perspective of government, it is only a part of administrative work; from the news media perspective, it is lack of the press independence; from the audience’s point, it has change the key point from public to communicator, which shows some kind of backward of communication. Based on this situation, the author made its own analysis about the TV Politics’ future, which should improve in the strategic level.The improvements include two approaches. Firstly, we can establish a brand of TV media though personalized program materials and localization of the precise positioning. Secondly, we should comprehensive upgrade the program. Finally, supervision should be totally implemented. |
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