H City Network Public Opinion Supervision

Due to the related influence brought by the information revolution, the modern network technology in recent ten years has made rapid development, in this context, China’s Internet industry also got great development, and become a well-deserved superpower within this field. Network information is a kind of use a particular technology and the ecological environment, the specific technology is network digital information technology, because of the technology, in order to reach the state of the interactive communication to produce the corresponding network public opinion, and therefore to derivative appears corresponding network public opinion. The emergence of network public opinion, public opinion guide on the traditional significance level pattern has a great impact, on a huge challenge to the government’s emergency and public relations ability, for the government to stand in the forefront of public opinion. Today, most of China’s local governments in the face of such a problem, that have not been able to face up to the network public opinion, so can’t to cope, cannot to its more powerful network supervision, thus formed a variety of network crisis unceasingly, greatly affecting the local government image and credibility. Ruling system in our country, the local government is in a cornerstone position, a mainstay in the system play a role, so the more should straighten attitude in front of the network public opinion, in order to form more suitable for ideas, so that they can with the attitude of the listener to treat a variety of network public opinion, accordingly adopted by way of working, and constantly improve its eventually would help achieve better effect, network public opinion management work to in conformity with the national development demand. This article around the network public opinion supervision of local government research subject, based on public management theory, from the definition of network public opinion and network public opinion supervision, H city network public opinion and the regulatory status quo analysis, the problems existing in the H city network public opinion supervision and the reason analysis, the main methods of network public opinion supervision and the advanced experience at home and abroad and the countermeasure of H city, strengthen the supervision of network public opinion six aspects research network public opinion development situation and trend of public opinion management, comprehensive analysis of present situation of network public opinion supervision at home and abroad, with H city network public opinion supervision, as the foothold of the study, in view of the local government to strengthen the network public opinion supervision within the scope of work given the corresponding response, so that the local government can get beneficial reference when carrying out related work.