The Study On Taiwan University Students' Stereotype To Mainland China In New Media Setting

With the environment of Network and new media,the communication between mainland China and Taiwan are more convenient and various.In this paper,we survey Taiwan university students as the survey object to find ways and channels they get information of Mainland China and influence on their stereotype of Mainland China.The way of this survey is interviewing and questionnaire with canvass and literature documents.By interviewing we want to find Taiwan university students' stereotype of Mainland China currently and the reasons and conditions of using new media.After interview we find three reasons why Taiwan university students have stereotypes of Mainland China.First one is that their education from primary school to high school.Second,they are in touch with the people around their.Thirdly,traditional media overstates the information about Mainland China when Network is not universal.Finally,they are in touch with the people from Mainland China or they have ever been to Mainland for study or travel.In the part of questionnaire we use scale to find influence on Taiwan university students in new media environment by three dimensions: cognition,attitude and action.After survey,we finally find Network is the main way that Taiwan university students use to get information about Mainland China and most of the information is from social media especially the home page in social media.In the survey of Mainland China impression,most of Taiwan university students don't have good impression on Mainland China and the people from their but they have good impression on economy,entertainment and tourism.Furthermore,most of Taiwan university students believe that the Mainland China information they get from new media is much more than other ways they get before and to a certain extent,those information change their stereotypes of Mainland China as well as letting them some good impression or new stereotype.New media plays an important role in the communication between Taiwan and Mainland China especially,in the nongovernmental communication.The stereotype between Taiwan and Mainland China has a long history which seems like too difficult to change but if we strengthen the management of Network the impression between Taiwan and Mainland China will become better by the right information from new media.