Living Situation And Development Strategy Of China's Electronic Magazine

Electronic magazine could disseminated on-line or off-line, which is integrated by traditional media and network media, and is the product of network technology to maximize. With the development of Internet Web2.0 technology, electronic magazine made the disseminate mode which spread from everyone to everyone comes true. To achieve the purpose of many dimensions development, the electronic magazine must be use original impetus for the development, create brands and enhance users sticky degree as the pursuit, and build the profit mode on the use of magazine user market,network technology,business management and media operation discipline.This thesis has analyzed the current situation,open questions of electronic magazine, and aimed at substance,provider,user,publish and reading style, has found that, after a few years development, the electronic magazine has had a great growth : expand of scope,rich of content,expand of publish terminal,trend of multivariate profit.However, the electronic magazine still lies on the widespread period, the questions on recreational tendency,less of originalityl,uncompleted of legislation,indefinite of profit mode had not resolve. This thesis has analyzed this questions on the basis of document research,network study and cases analyse, and combine the example to raise some feasibility suggestion.On content, beside reinforce the accurate of location,the subsection of market,the original of content, the electronic magazine should fuse the tradition media and the network media, and get help from tradition media, which has the dominant on authoritative,large numbers of user,experienced and powerful ranks, that could enhance the electronic magazine's quality,famous,reputation. It is a great process to learn from each other for radition media and the network media, it also could bring vitality and increase the new publish channels for tradition media. The fuse of media, is the developmental direction on 21 century.On technology, the electronic magazine must exploit new technique to service the users, also should use the 3G network, to expand the new reading terminal. With the development of 3G technology, electronic magazine is faced with the cellphone publish. The cellphone is easy to read and take, that means it will become the best market potential reading terminal, and for the interactive and uniqueness, the cellphone would be receive more timely and effective feedback. Besides, the electronic magazine is a kind of carrier which can converge,undertake and disseminate the message, it could supply a complete set of technical service for the tradition media, including the terrace of advertise publish and reader analysis. By these superior and feature, the electronic magazine terrace could development to the digital media terrace and database marketing.On legislation and standard, one side, it must be perfect the statute, resolve the copyright issue, to provide a great development environment for electronic magazine; another side, it should be form a reasonable standard in interior, ensure the economic benefit and social benefit.On marketing, in the first place, electronic magazine could use the network community. This way, not only can find out and satisfied the readers' consume requirement, but also can bring the readers a sense of belonging, form loyalty relation, make it a great driving force for electronic magazine. In a certain degree, the readers in the community have a similar requirement trend, electronic magazine could put in an accurate advertise, and popularize the product, lead to the group purchase. Secondly, electronic magazine could use the e-business as a marketing. method. The electronic magazine is a kind of media and a sort of instrument, the multimedia and interactive can embody the superiority of the e-business. For the electronic magazine, application the e-business not only can increase the advertise income and the magazine contents, but also can transmit the magazine's value even batter, which urge the electronic magazine have larger profitability.