Management Mode. Magazine Group

Accompanied with the economic globalization and media grouped trends, the corporation management of media company has become the core feature of media management. In the four traditional media, magazine publication is the much neglected one and also not abundant for academic research. But considering the impact, the portion of the media industry and advertising income the magazine publication should be a great part of the media industry, and plays an very important role. And this is the starting point of this essay.This essay is based on the frameworks of Media Economics and Management, through the analysis of an individual case in order to illustrate the structure and management system of international magazine publishing group. Due to the demonstration of production progress, company structure, strategy development, publication, marketing development, finance, human resources, brand management, public relationship, advertising sale, electronic process and all the procedures of media product producing, try to give out the accurate and detailed lineup of the general planning for media publication corporation group, and also because of the special feature of Chinese media atmosphere, this essay dedicated to imply the adjustment and arrangement that makes for this special market. Given out the advantages and disadvantages that international publication corporation group has suffered, hope this can makes sense for our local media companies to learn the advanced operation system. According to the global economic trends, and companies becoming globally operated, we wonder based on the examples that the international media groups have already been set, we can find something really useful and broaden our view of the media operation of the magazine publication industry. At the last chapter, through the interviews between five leaders in the magazine industry we try to give out the realistic situation in local magazine market, and shows enough anticipation for the bright future.