The Research On Electronic Magazine From The View Of Digital Wave

The first electronic magazine of China was born in 1995. And then, the scale of electronic magazine in China becomes larger and larger. Nowadays, the development of electronic magazine has been in the mature stage, but relevant specialized researching works on electronic magazine are exiguous. This paper is aim for providing some useful advices for the development of electronic magazine by analyzing its media characters and shortages of it. This paper primarily takes electronic magazine in China as cases, with an application of content analytical method, the qualitative and quantitative research method.The first chapter of this paper mainly introduces the status quo of electronic magazine research in China, and tries to give a definition on "electronic magazine" again. Next chapter analyzes the background of electronic magazine's appearance. The third chapter mainly expounds the category of electronic magazine and the general development situation of electronic magazine's development in China.This paper puts emphasis to the last four chapters. The forth chapter defines characters of electronic magazine through several angles such as communication, content, and operation mode, and then generalizes the pattern of transmission and operation. The fifth chapter makes a comparison between The Interphoto and Coldtea through the methods of quantitative contrast analysis and text character analysis. The sixth chapter discusses bottlenecks and shortages of electronic magazine from its contents, management, technique, and charging. The last chapter presents the promising future of electronic magazine, and put forward some ideas for the development of electronic magazine.