Major Events In The Microblogging Public Opinion Direction Strategy Research

With the widely use of Internet and growing of Internet users, the development of Internet technology has brought great changes to people. Internet public opinion has already become an important part of the whole network opinion spread by its Unique feature and can not be ignored. In daily life, the network public opinion has become an important factor of influence people’s life. During this process, excepting basic information and opinion express, the network public opinion has more and more played important role in social emergency happening. In some social major events, the network public opinion orientation of the whole event, often qualitative has an important guiding role. To better realize the network supervision of public opinion, they can expect of the whole incident happened public opinion guide to policy. When emergencies happen, Weibo as a communication speed is relatively fast release information in a timely manner, platform, its propagation force in emergencies occur to become a concern, many experts and scholars. First of all, combed the Microblogging public opinion in our country, the development situation of Weibo for the impact of emergencies has two sides, the positive aspects, it can promote the solution of the emergency, at the same time can also assist with social emergency rescue activities in a timely manner. But for opposed way, exaggerated enlarge the influence of emergencies, could be easy to cause panic among people in the heart, to the development of social harmony and stability is very bad. Secondly, starting from the level of Weibo, "Wenzhou incident", for example, discussed in Wenzhou incident Microblogging public opinion guide policy of concrete application situation, and the policy for the whole event processing plays a positive role. Finally, Mcroblogging public opinion through the analysis of research problems and the causes of the problem, puts forward the major events in the Microblogging public opinion guidance strategy. Throughout this research, it is hoped for academic research as references in the future.