Research On The Guide Of Internet Users Behavior In The Microblogging Opinion Field

With the rise of microblogging and growing stronger Chinese netizens, manyWeibo users behavior in the power of public opinion next event evolved into onetitanic microblogging opinion field. Microblogging public opinion field as the field ofcivil part of the most important is its powerful influence swept cyberspace, but alsocontinue to impact the real world. microblogging users behavior in the field of publicopinion is increasingly driving the microblogging media market trends, but alsofrequently force steeped in its strength. How in-depth analysis of the behavior ofInternet users and to explore strategies to guide users to the correct behavior, hasbecome an urgent issue.Microblogging media field behavior of Internet users is the subject of therelevant aspects of the phenomenon of social life, events concerned, and their viewsand comments on the microblogging platform for freedom of expression orcommunication, even resorting to action under online behavior. There are fivecategories of its manifestations: focus, forward, comment, private letters,@. Becauseof varying the intensity of the emotions of Internet users, Internet users can be dividedinto rational mild behavior, mood swings, type, type three types of extreme excesses.Spewing effect behavior of Internet users, the knock-on effect with the focusing effectof public opinion can easily make the microblogging bring unpredictable eventsaffecting derivatives.Currently, the guide on the behavior of Internet users has made someachievements. Government and media users guide behavior obviously had a change ofphilosophy to guide the platform continues to expand, while guiding the constructionof the mechanism is gradually being taken seriously. However, as the main guidingpublic opinion judged in the field of brewing microblogging difficult time evolutiondocking weak, not strong when forming management and other reasons, the bootprocess in which there is the inevitable lack of ability to guide, interactive guide isnot strong, long-term mechanism to guide failure and other problems. Multiple usersinteractively adapt behavior and therefore enhance the propagation of public opinionleadership structures suitable for the propagation environment and the behavior ofInternet users to build long-term mechanism to meet the users needs to guide a majorpublic policy Weibo users conduct field guide.