Change And Guide Of Public Opinion In Microblogging Of Public Emergency

Our country is in the risk society and dual phase of media technology by leaps and bounds.Public emergency has suddenly, unexpectedly, difficult to deal with, may cause serious harm to public society, etc, which inevitably attracted the attention of the public. Weibo in the nearly six years of development, immediacy, interactivity, diversified opening, to "gatekeeper" and the spread of news fission features, has been the main exposure of public emergency, is also a public emergency of brewing, the outbreak of public opinion. This article through to Maoming against2014 PX crowd event study of public opinion, to get the dynamic changes of the microblogging public opinion in public emergency, the incubation period, the outbreak period, duration, fall back.The study found that the microblogging public opinion than traditional media strong real-time, interactive, big influence, more cosmopolitan. In maoming PX public opinion, the government and microblogging are exposed in the aspect of public opinion guide. Our country is in the risk society and media technology by leaps and bounds of dual phase, after the incident blowout of network public opinion test as a server and management ability of the government’s response to events, the ability of the government public opinion guide more torture. Guide the backward technology and mode, which leads to the public demands a lack of communication channels; Guidance idea and way behind, which leads to the public can’t convincing; Credibility overdraft leads to poor guidance of public opinion is expressed in maoming government in the event of insufficient. With populist and microcontent under control difficult, abounds in rumours,water army to manipulate public opinion, microblogging public opinion leaders, such as anomie behavior phenomenon also showed the microblogging platform of public opinion.Aiming at the problem of microblogging public opinion in emergencies, this article from the government, the public opinion of the participants and the microblogging platform itself three aspects corresponding constructive Suggestions are given. Hope these Suggestions for microblogging public opinion in the public emergency render contribution.