The Public Opinion Guide Force Research Of The Weibo " V " In Major Events

The spread of a major incident, become one of the distinctive features of the vigorous development of the new media period. Weibo now has become our country to use more, wide range of transmission, strong influence of new media, public opinion in the dissemination of major public events play a key role. Had appeared in Weibo, Weibo "V", they use a variety of ways to influence the public event propagation process, has the very strong guidance function in the public opinion. The government should take the initiative to use new media like Weibo to strengthen public opinion guide, maintaining social stability, spread the theme, carry forward the positive energy.Therefore, this article will revolve around "Weibo "V" in the major events of guide force" for research. This article is divided into five parts, in the first part expounds research background, research contents, research significance, research ideas and concept to interpret; In the second part will focus on the Weibo "V" to study the formation, classification, characteristics and function; In the third part, combined with three major emergency case, according to the time order and event type for the specific case analysis, analysis of the events in different phases of the Weibo "V" guide force function, as well as the public opinion transmission in the process of government performance; In the fourth part, according to three cases of the Weibo "V" and government performance are summarized, sums up the influence factors of play to the guiding force; In the fifth part, will play a guiding force for before this paper, analyzing the advantages and disadvantages of put forward the strategies of the foster strengths and circumvent weaknesses. Overall, the Weibo "V" and the government’s performance strengths and weaknesses exist in the future to strengthen self-construction, respectively, and the two sides actively cooperate to enhance the ability to guide public opinion.