| Network television media is a kind of new media. It has both advantages of internet media and traditional television media. It is the latest media stage wherever inside or outside China and it becomes the most innovative and valuable stage by researching in 2015. Everyone felt deeply that the network television seized the market share from traditional network television, because of the market had been changed by this new communication stage. It segmented the spare time of people, changed the ways of communication, and whatever the speed or range of changing are both far beyond the traditional television. Nowadays, basing on the development of network technology, network television is facing the new challenges and opportunities. How to become to the most popular media stage under the new development environment, which will be the considerable topic by the network television spreaders. The establishment and development of network television still has a long way to go, it concerns about the evolution of modern network and the improvement of audience demand. Nowadays, network television industry is still developing, and issues would come out during the period of development. This article using Sohu Videos as an example, it analyzed the advantages of network television development, discussed the issues and challenges of network television propagation process, and put forward some solutions and suggestions for it. Overall, it would lead us understand the development prospect and issues of network television, but also some solutions for improving network television. |
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