A Study On Factors And Countermeasures Of Executive Ability In Radio And Television Media

After the reform and opening up, with the development of economy and society, the economic attribute of the media has become increasingly prominent, and the government has let the media to enter the market. The media began practicing enterprise management. Especially after1994, the television signal of provincial satellite TV covered the whole country according to the via satellite, the number of channels throughout the city to receive increased rapidly, the competition between levels of radio and television station increasingly fierce. At the same time, in recent years, various new media rises abruptly quickly, and become one of the most challenging alternatives, In the severe external environment, some domestic radio and television media developed very quickly accroding to the mechanism reform, such as Hunan TV station, Jiangsu broadcasting station, Shanghai radio and television group, they overcome the difficulties, and has become a strong domestic cross media group.There are a lot of successful factors for them, such as the reform drive of leader, internal management mechanism, the investment of government department and so on, but the executive ability of organization is an important factor that should not be ignored. This topic mainly focus on the execution problems of radio and television media.Firstly, this paper summarized the definition of executive ability and affecting factors, and raised the affecting factors of execution in radio and television industry. Secondly, this paper analyzed the system background of radio and television industry, and summarized execution difficulties of radio and television media. Finally, this paper put forward some countermeasures for improving the media executive force from three aspects: consensus, coordination, and control, and analyzed the Jiangsu radio and TV station as a case. This paper draws three conclusions:(1) System background is the main factor influencing the overall execution level of current radio and TV media;(2) The affecting factors of each organization are not identical;(3) Although radio and television media is not a real enterprise, they can borrow the means of enterprise management to achieve the improvement of the executive ability.