| Radio and television are rural masses contact most media, they get all kinds of information is the main channel. Municipal radio, film and television institution is in the whole framework of the basic unit, radio and television industry shouldering the economy in this region, minsheng such information dissemination heavyresponsibility, in promoting local economic social development plays an important role. In recent years, with the deepening of the reform of the cultural system, radio and television industry reform is increasing continuously. Following the bureau sets separation, network station separation, the state promotes three net fusions, cable TV network integration, system sowing separation, media gradually entered the overall competition period. In the whole of radio, film and television industry transformation period, as the basic unit of radio, film and television agencies, relevant policy support, current rural good political, social, economic environment and rural urbanization development for the municipal radio, film and television development has brought rare opportunities of development, at the same time for the reform of radio, film and television industry structure, development path, the influence of new technology rapid development and the fierce competition between media and makes municipal radio, film and television faced with severe challenges.This paper, starting from the truth of weifang in weifang radio, film and television career development process in the empirical research, for example, integrated with SWOT analysis and other methods to develop weifang radio, film and television systems analysis, in large perceptual materials on the basis of summary of weifang radio, film and television of internal and external environment makes a detailed analysis, in view of existing in the development of the traditional concept of bondage, internal mechanism is rigid, audience resources is serious erosion, talent structure unreasonable, equipment aging, development fund sources such as single problem and reason analysis, and combining with actual thinking weifang radio, film and television rushed out of the predicament and future development countermeasure, proposed weifang radio, film and television future integration business, develop diverse two whole development strategy that weifang radio, film and television developing process to emancipate the mind, changing the concept, complete weifang guangdian the role transformation of positioning. Establishing a market-oriented enterprise operation management mechanism, Optimization program form, improve the quality of programs, Optimizing the management structure and improve the economic benefit. Integration of resources, and actively expand the relevant industry and multiple industries:Optimizing structure of talents, improving the quality of employees, Continue to strengthen hardware equipment investment. At the same time, each profession according to oneself in content, operating characteristic, and adopt new development strategy, to jointly promote the continuous development of weifang radio, film and television... |
