Study On Privacy Protection In The Era Of Big Data

Big data, a buzzword in the field of communication, has gained widespread concern in recent years. The issue of protecting the privacy of big data has also received increasing attention and is emerging as a new hot research area.Data bank will be cited as an example for the purpose of illustrating issues of privacy protection in this era of big data, including the features of big data, the status quo of big data privacy protection, as well as the techniques and strategies of big data application. The analysis will be performed from the perspective of government direction, the legislation of laws and regulations, market guidance and user awareness.The main innovation of this research lies in the perspective of market guidance. With the guidance of market, the privacy protection of big data has to conform to market rules and data banks will have a legitimate source of data and thus provide the data for users who need it. Questionnaires are sent to collect information as as to analyzing the feasibility of data banks.The findings of this research will offer some operational methods for protecting big data privacy and be of reference to government’s policy-making.