Film-TV Corresponding Book Of China In The Vision Of Culture Industries

Film-TV corresponding books are adapted or derived from images,languages and scripts of television and films,which is published with the playing of film-TV works usually.It differs from the program in which literary texts are adapted for film-TV works.This new phenomenon of book publishing has developed for about ten years in our country so far.They have become a beautiful landscape in book market.Many publishers have published film-TV corresponding books,and they gained a good financial return in general.As the combination of film-TV medias and publishing enterprises,film-TV corresponding books have not only cultural properties but also economic properties,so it is a cultural product.Meantime,the prevalence of such cultural products is a result of the development of cultural industries in China. Therefore,in this thesis I will analyze the ecological environment,production, marketing,consumption of film-TV corresponding books from the perspective of cultural industries.And I will study the reasons why film-TV corresponding books have good performance in the cultural market.This thesis consists of four chapters and a conclusion.ChapterⅠis about the good ecological environment of film-TV corresponding books based on the theory of cultural industries and policies,and the feasibility that film-TV works is converted into books. ChapterⅡis about the production conditions of film-TV corresponding books analyzed from the main purpose of the book production,quantity,following the film-TV characteristics in the vision of culture industries.In chapterⅢ,I will analyze film-TV corresponding books as cultural products are how to achieve the value of them by marketing strategy.ChapterⅣis about readers are consumers in the era of cultural industries.Film-TV corresponding books adapt to the diverse cultural needs of consumers,and its negative effects can not be ignored.In conclusion,as a cultural product,film-TV corresponding books have made some contribution to cultural market, and they are one of the links of cultural industries that can not be ignored.However,its development system is not perfect;the quality of industrialization needs to be further enhanced.At the same time,we can not ignore its negative effects.We should try to improve their deficiencies,and help its development to improve their economic and social benefits.