The Operating Mechanism Of The Reality Show Based On Network Shape Industry Chain

It is a rapid development stage of reality TV show worldwide after entering the 21 st century. In 2013, the emergence of the reality show Dad, Where Are We Going not only refreshed income level of GBS(Golden Eagle Broadcasting System), but also had a strong social value. New media plays an increasingly important role in the communication and marketing of TV’s content, mobile terminals also changed the traditional method of communication and receiving.With the change of the new media environment, great changes have occurred in the traditional chain of reality show. The linear structure of traditional industry chain has become new network architecture. Network-shaped industry chain has promoted the development of reality show industry. However, there are a lot of problems, such as the unreasonable division of labor, which leads to unhealthy innovative mechanisms and the lack of long-term brand building; the development of the derivatives market is lack to brought about the trust issue in cooperation and competition; imbalance of industrial chain development caused by uneven distribution of benefits.Solving these new problems of the development needs the innovation of reality TV industry chain operation mechanism, including the innovation of value generating mechanism, strengthening the trust mechanism and reconstruction of benefits distributing mechanism. Value generating mechanisms will enhance the value of the reality show chain system to solve the long-term brand building and innovation issues. Its core is a modular division of labor, "The Separation of Production and Broadcasting" reform will gradually deepen and develop new modules. Trust mechanism is the consensus of the industry chain network structure by cooperation and competition, and it is the basis for stable operation of the industrial chain. Cooperation and competition among the modules requires a chain in large scale. It is reflected as cooperative strategy and competitive strategy in the reality show industry chain. Cooperative strategy is to increase the size of the industry chain through the network structure in the transverse and longitudinal chain; competitive strategy is survival of the fittest by the market, and development of the advantages of the module. Finally the distribution mechanism is to protect the interests of the industry chain operation. The value of the contribution, bargaining power and the value of the network environment determine the distribution of benefits. The major part is the value of the contribution. In reality show industry chain, content is its core value. That is to say, the value of the highest contribution is the content, and the copyright is its manifestations. The interest distribution mechanism is realized mainly through the rational allocation of the copyright income. Combining foreign copyright industry experience, in China, the copyright system decides the interest ascription based on collaborative production, through government regulation to protect and decide the interest ascription.